5 Tips for Casting Your Video

The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video. However, even if all of these elements fall into place, there is one thing that can still ruin your videos; if your cast isn’t appealing, people are not going to watch. Some marketing videos don’t have people on camera. Instead, they feature a voice-over narration. Others feature a large casts of actors. Whatever kind of video you make, you need to have the right performers in it in order to ensure its success. With that in mind, let’s talk about some tips to help you find the right cast for your marketing video. 1. Choose the right narrator. If your video is featuring voice-over narration, you want to make sure to pick the right kind of voice. For example, if your product is mostly aimed at young women, your narrator should sound like a young woman – even if she never appears on screen. If your product is national, you probably want to choose a narrator without a strong regional accent, unless your product has a regional flavor that you want to maintain. 2. Think about your customers. Typically, the people who buy a certain product want to see themselves in the advertising for it. You should want that too, because it makes it easier for customers to make the leap from watching your video to responding to your call to action. 3. Cast...

The Benefits of Ultra-Short Marketing Videos

Many marketing videos are between 30 seconds and 2 minutes long, but what about making videos that are even shorter than that? Is there a benefit to using ultra-short videos like the ones users create on Vine for your business? Let’s start by talking about what we mean by “ultra-short” in terms of videos. The maximum length of a video on Vine is 6 seconds, while videos on Instagram can be between 3 and 15 seconds long. If you’re thinking that 6 seconds isn’t long enough for you to get anything important across to your viewers, think again. It takes the human brain only 13 milliseconds to process an image. So a well-edited short video can convey an enormous amount of information very quickly. Due to their extremely short nature, most viewers will watch the whole thing – and may even end up watching it more than once. Ultra-short videos can be used for almost anything a longer video can, such as: * Product demonstrations * New product announcements * Calls to action * Entertainment Not only that, but… * They have the same SEO value as longer videos. * They are quicker and less expensive to produce. * Vine and Instagram are relatively new social media sites, and using them can let consumers know that your company is hip and innovative * Short videos are some of the most shared content on some major hitters in the social media arena. Vine is owned by Twitter, so you can embed videos in your feed and Instagram is owned by Facebook. There are plenty of ways you can use ultra-short...

Marketing Videos in Disguise: Tips for Making a Video Ad That Doesn’t Look Like an Ad

Not all marketing videos are created equal. While there is certainly nothing wrong with producing a 30-second or 1-minute video to sell your product or service, those videos are unlikely to go viral. The marketing videos that garner millions of views on YouTube tend to have one thing in common: they don’t look like advertising. As a local business owner, chances are your videos won’t go “viral” per se, but there are some creative ways to get as juice out of them as you can. How do you disguise a marketing video? It’s easy, really. All you need to do is craft a story about something related to your product. When you give viewers a narrative to follow, you engage them in a different way than you would with a traditional advertisement. You give them something to care about. Some of the most effective “in disguise” marketing videos use humor to tell a story about a product. For instance, Friskies Cat Food has produced a series of videos featuring a world-weary older cat welcoming a new kitten to the house. The voice over is the kind of thing any cat owner can appreciate. The initial video was three minutes long, and the first mention of Friskies happened at about two minutes. It got more than 22 million views on YouTube. Ads of this nature are powerful for entertaining viewers. It was shared repeatedly on social media and certainly helped this brand in terms of both awareness and ultimately, sales. Tips for Making Your Own Disguised Ad If you want to try your hand at making this type of video,...

Using Social Media to Promote Video Content

Are you producing entertaining videos for your business, but frustrated about how to get more people to see them? It could be that you are not using your social media accounts in the most effective way. A great video should not have a hard time finding an audience. If your videos are languishing online, read on to find out how to get them the attention they deserve. The Benefits of Social Media for Business No business can afford to ignore social media – but many business owners fail to use their social media accounts properly. It is not enough to have a Facebook account that you ignore most of the time. Your social media pages need to be active and vibrant. Well-run social media accounts can: * Keep you connected with your customers * Encourage brand loyalty * Help you boost the content you post on your website * Increase sales * Build excitement about new products and services * Turn your customers into brand ambassadors Social media is arguably the best way to get your content seen by a wide audience. The very nature of social media encourages sharing content, and videos are one of the most popular kinds of online content. In fact, the average internet user watches at least one video per day. Here are some of the best ways to promote your video content using social media: ? Post your video on YouTube. If you’re just posting your video on your website, you’re missing out on millions of potential viewers. Put the video on YouTube, and include a clickable call to action and a link...

Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service. However, it’s also important to know which formats garner the most user engagement. * 2-D Animation. 2-D animation is a great (and creative) way to promote your business or explain your product. Animation is always popular. The downside of this kind of video is that you will need to hire a professional animator to do it for you. * 3-D Animation. Like 2-D animation, 3-D animation is enormously popular. It has a depth and complexity that 2-D animation doesn’t have. It is also quite a bit more expensive to produce. However, if your budget allows for it, 3-D animation can be hugely effective. * Live Action. Whether you are casting yourself, professional actors, or employees, live action video is always popular. Customers want to see themselves in the products they buy, and it’s a lot easier for them to do that when there are real people in a marketing video. If you hire professional actors the costs can add up, but the increased production value can make a big difference in terms of user engagement and sharability. * Infographics. If you sell a very technical product or service, producing a video infographic might be...

10 Tips for Creating a Great “How-To” Video

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want to keep them engaged for a longer period of time you will have to offer them something relevant and useful. Information is a valuable commodity online, and a well-produced how-to video can sell your product or business more effectively than a traditional commercial – without actually “selling.” There are several different things you can do with a how-to video. For example, you can: * Demonstrate a product * Show different ways to use a product * Give customers a behind-the-scenes look at how you make a product Any one of these can make for an entertaining and informative video. With that in mind, here are some tips to help you make a how-to video that your customers will love. 1. Research the competition. Do some YouTube searches to see what other how-to videos are there, and try to find a unique way to present your information. 2. Break down what you want to demonstrate into steps. Even if your demonstration is going to be largely visual, you need to write down step-by-step instructions to make sure you are not missing anything. 3. Once you have written down the steps, have someone who is not familiar with what you are explaining read it. You are probably very familiar with your subject. When you are, it...