3 Tips for Getting Customers to Create Video Content for You

Video content is one of the most-shared forms of content on the internet. The average person views more than 30 videos per month, and a well-made marketing video can garner millions of view on YouTube. That kind of exposure can improve your brand recognition, attract new customers, and increase your sales. The downside of video marketing is that producing a professional-looking video is more expensive than writing a blog post or a list of tips. If you lack the technical know-how to make things look right, you will have to pay a videographer to film your video for you (live video footage) or pay a professional to create your video (other types of videos). Not only that, but you may also need to pay a script writer, lighting designer and actors, graphics designer, and others – depending on how involved your video project is. That’s where social media comes in. Customers love to feel engaged with their favorite brands, and are often eager to participate in group discussions and contests. You can and should produce your own video content, but here are the top three ways to get your customers to produce videos for you. 1. Solicit feedback. Customer testimonials are important for every company. The majority of people who make purchases online look for peer reviews of products and businesses before making a purchase. Ask customers to film themselves talking about what they like most about your product. You can share longer videos separately, or edit comments together into an ultra-short video and post it on Vine or Instagram. 2. Monitor comments and turn them into testimonials. When...

5 Tips for Casting Your Video

The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video. However, even if all of these elements fall into place, there is one thing that can still ruin your videos; if your cast isn’t appealing, people are not going to watch. Some marketing videos don’t have people on camera. Instead, they feature a voice-over narration. Others feature a large casts of actors. Whatever kind of video you make, you need to have the right performers in it in order to ensure its success. With that in mind, let’s talk about some tips to help you find the right cast for your marketing video. 1. Choose the right narrator. If your video is featuring voice-over narration, you want to make sure to pick the right kind of voice. For example, if your product is mostly aimed at young women, your narrator should sound like a young woman – even if she never appears on screen. If your product is national, you probably want to choose a narrator without a strong regional accent, unless your product has a regional flavor that you want to maintain. 2. Think about your customers. Typically, the people who buy a certain product want to see themselves in the advertising for it. You should want that too, because it makes it easier for customers to make the leap from watching your video to responding to your call to action. 3. Cast...

The Benefits of Ultra-Short Marketing Videos

Many marketing videos are between 30 seconds and 2 minutes long, but what about making videos that are even shorter than that? Is there a benefit to using ultra-short videos like the ones users create on Vine for your business? Let’s start by talking about what we mean by “ultra-short” in terms of videos. The maximum length of a video on Vine is 6 seconds, while videos on Instagram can be between 3 and 15 seconds long. If you’re thinking that 6 seconds isn’t long enough for you to get anything important across to your viewers, think again. It takes the human brain only 13 milliseconds to process an image. So a well-edited short video can convey an enormous amount of information very quickly. Due to their extremely short nature, most viewers will watch the whole thing – and may even end up watching it more than once. Ultra-short videos can be used for almost anything a longer video can, such as: * Product demonstrations * New product announcements * Calls to action * Entertainment Not only that, but… * They have the same SEO value as longer videos. * They are quicker and less expensive to produce. * Vine and Instagram are relatively new social media sites, and using them can let consumers know that your company is hip and innovative * Short videos are some of the most shared content on some major hitters in the social media arena. Vine is owned by Twitter, so you can embed videos in your feed and Instagram is owned by Facebook. There are plenty of ways you can use ultra-short...

Marketing Videos in Disguise: Tips for Making a Video Ad That Doesn’t Look Like an Ad

Not all marketing videos are created equal. While there is certainly nothing wrong with producing a 30-second or 1-minute video to sell your product or service, those videos are unlikely to go viral. The marketing videos that garner millions of views on YouTube tend to have one thing in common: they don’t look like advertising. As a local business owner, chances are your videos won’t go “viral” per se, but there are some creative ways to get as juice out of them as you can. How do you disguise a marketing video? It’s easy, really. All you need to do is craft a story about something related to your product. When you give viewers a narrative to follow, you engage them in a different way than you would with a traditional advertisement. You give them something to care about. Some of the most effective “in disguise” marketing videos use humor to tell a story about a product. For instance, Friskies Cat Food has produced a series of videos featuring a world-weary older cat welcoming a new kitten to the house. The voice over is the kind of thing any cat owner can appreciate. The initial video was three minutes long, and the first mention of Friskies happened at about two minutes. It got more than 22 million views on YouTube. Ads of this nature are powerful for entertaining viewers. It was shared repeatedly on social media and certainly helped this brand in terms of both awareness and ultimately, sales. Tips for Making Your Own Disguised Ad If you want to try your hand at making this type of video,...

Using Social Media to Promote Video Content

Are you producing entertaining videos for your business, but frustrated about how to get more people to see them? It could be that you are not using your social media accounts in the most effective way. A great video should not have a hard time finding an audience. If your videos are languishing online, read on to find out how to get them the attention they deserve. The Benefits of Social Media for Business No business can afford to ignore social media – but many business owners fail to use their social media accounts properly. It is not enough to have a Facebook account that you ignore most of the time. Your social media pages need to be active and vibrant. Well-run social media accounts can: * Keep you connected with your customers * Encourage brand loyalty * Help you boost the content you post on your website * Increase sales * Build excitement about new products and services * Turn your customers into brand ambassadors Social media is arguably the best way to get your content seen by a wide audience. The very nature of social media encourages sharing content, and videos are one of the most popular kinds of online content. In fact, the average internet user watches at least one video per day. Here are some of the best ways to promote your video content using social media: ? Post your video on YouTube. If you’re just posting your video on your website, you’re missing out on millions of potential viewers. Put the video on YouTube, and include a clickable call to action and a link...