Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service. However, it’s also important to know which formats garner the most user engagement. * 2-D Animation. 2-D animation is a great (and creative) way to promote your business or explain your product. Animation is always popular. The downside of this kind of video is that you will need to hire a professional animator to do it for you. * 3-D Animation. Like 2-D animation, 3-D animation is enormously popular. It has a depth and complexity that 2-D animation doesn’t have. It is also quite a bit more expensive to produce. However, if your budget allows for it, 3-D animation can be hugely effective. * Live Action. Whether you are casting yourself, professional actors, or employees, live action video is always popular. Customers want to see themselves in the products they buy, and it’s a lot easier for them to do that when there are real people in a marketing video. If you hire professional actors the costs can add up, but the increased production value can make a big difference in terms of user engagement and sharability. * Infographics. If you sell a very technical product or service, producing a video infographic might be...

10 Tips for Creating a Great “How-To” Video

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want to keep them engaged for a longer period of time you will have to offer them something relevant and useful. Information is a valuable commodity online, and a well-produced how-to video can sell your product or business more effectively than a traditional commercial – without actually “selling.” There are several different things you can do with a how-to video. For example, you can: * Demonstrate a product * Show different ways to use a product * Give customers a behind-the-scenes look at how you make a product Any one of these can make for an entertaining and informative video. With that in mind, here are some tips to help you make a how-to video that your customers will love. 1. Research the competition. Do some YouTube searches to see what other how-to videos are there, and try to find a unique way to present your information. 2. Break down what you want to demonstrate into steps. Even if your demonstration is going to be largely visual, you need to write down step-by-step instructions to make sure you are not missing anything. 3. Once you have written down the steps, have someone who is not familiar with what you are explaining read it. You are probably very familiar with your subject. When you are, it...

5 Tips for an Effective Video Call to Action

When it comes to creating videos to promote your business, it is natural to want only the highest-quality videos attached to your brand name. But if you are new to video marketing, the technical requirements of making a great video can be all-consuming. You need to write the perfect script, find the best voice over artist, pick out the right images, find the best music track, and more… just to keep your viewers hooked until the end. All of these things matter, but are you forgetting the one thing that can turn your video into a marketing powerhouse? The Video Call to Action. If your video doesn’t have a strong call to action at the end, you are missing the boat when it comes to marketing. After all, your goal is not simply to produce great video content. It’s to produce great video content that converts viewers into customers. If your viewers watch the video, smile, and then leave the page without taking the next step, you’ve wasted your time and money. You are probably accustomed to including a call to action at the end of your advertising or in emails to your lists. Your videos are no different. A clear-cut call to action is a must. After all, videos can have different goals. One video may be intended to convince viewers to subscribe to your list or to visit your social media pages. Another may be geared toward getting people to try a new product. If you don’t let your viewers know what they’re supposed to do at the end, they won’t do it. What Makes a Great...

8 Tips for Writing an Effective Video Script

It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script. If you are planning on a one-minute video, it may surprise you to know the script will only need to have about 150 spoken words in it. That’s not much time to convey your message. With that in mind, here are some tips to help you write the best possible script for your video. 1. Before you start writing, ask yourself the following questions: a.    Who is the audience for this video? b.    What is the bottom line message I want to get across? c.    What are the key benefits I want to relay? d.      How do I want to present my solution? e.    What do I want viewers to do after watching? 2.    Think about the audience for your video, and choose the right tone. For example, you may want a more formal tone for a B2B video, while a conversational or humorous tone might be more effective for a video aimed at the general public. 3.    Remember that people have short attention spans. Mention your audiences’ biggest frustration near the beginning of your video. When you do that, you give people a reason to continue watching to the end. 4.    Know what your core message is, and stick to it. For example, if the message you want to convey is that your law firm has the most experience of anyone in town when it...

10 SEO Tips for Video Marketing

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that customers searching your keywords will end up on your website. Creating a short and compelling marketing video is a great idea for any business, but in order to get the best return on your investment, you will need to optimize your videos. Every piece of content you create should be geared toward promoting your business and improving your search results. The good news is that, unlike some other elements of SEO, optimizing a marketing video is actually fairly easy. Here are some tips to help you: 1.    Put your target keyword in the file name of your video. Google’s search engines give the most weight to keywords which appear in prominent places (titles, URLs, etc.) so do yourself a favor and put your main keyword in your file name. The file name becomes part of your URL, so you’re killing two birds with one stone. 2.    Include your primary keywords in your script. Don’t overdo it, but choose one or two keywords that you want to optimize for, and use them in an organic way. Since you want to target “local” consumers, be sure to include the city/state with your keywords. 3.    Make sure your video content is relevant to your customers. Search engine algorithms aren’t only concerned with keywords – your content must...